Revista Brasileira De Marketing

Journal Title：Revista Brasileira De Marketing

Brazilian Marketing Magazine is a professional publication focused on the Brazilian market and marketing strategies. Brazil is an economically active and diverse country with a vast consumer market and a growing e-commerce sector. According to statistics from FGV Ibre, a foundation in Brazil, in the first quarter of 2024, 16% of Brazil's retail sales came from digital channels, marking the fourth consecutive quarter of increase. This indicates that Brazil's marketing environment is undergoing a digital transformation, and the Brazilian Marketing Magazine may focus on this trend, providing marketing professionals with in-depth analysis and case studies on digital marketing, social media strategies, e-commerce, and mobile marketing.

In addition, the magazine may provide insights into Brazilian consumer behavior, including consumer preferences for different products and services, as well as how cultural factors influence purchasing decisions. For example, when Chery Automobile was expanding into the Brazilian market, it conducted in-depth research on the marketing environment in Brazil and formulated corresponding product strategies, pricing strategies, promotion strategies, and distribution strategies.

《巴西营销杂志》是一本专注于巴西市场和营销策略的专业出版物。巴西是一个经济活跃且多样化的国家，拥有庞大的消费市场和日益增长的电子商务领域。根据巴西杰图里奥瓦尔加斯基金会 FGV Ibre 的统计，2024年第一季度，巴西零售业销售量的16%来自数字渠道，这一比例连续第四个季度上升。这表明巴西的营销环境正在向数字化转型，而《巴西营销杂志》可能会关注这一趋势，为营销专业人士提供关于数字营销、社交媒体策略、电子商务以及移动营销的深入分析和案例研究。

此外，杂志可能还会提供关于巴西消费者行为的洞察，包括消费者对不同产品和服务的偏好，以及文化因素如何影响购买决策。例如，奇瑞汽车在开拓巴西市场时，就深入研究了巴西的营销环境，并制定了相应的产品策略、定价策略、促销策略和分销策略。

Revista Brasileira De Marketing由Universidade Nove de Julho出版商出版，收稿方向涵盖BUSINESS全领域，平均审稿速度 2 Weeks ，影响因子指数0.3，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。