Journal Of Research In Interactive Marketing

Journal Title：Journal Of Research In Interactive Marketing

The Interactive Marketing Research Journal not only provides a platform for academics and practitioners in the field of marketing to exchange innovative ideas and research findings, but also places special emphasis on the importance of interactive marketing, a field that is growing with the development of digital technology. The journal encourages authors to explore new areas of interactive marketing, including social media marketing, mobile marketing, online advertising, and customer relationship management, all of which are key components of current marketing practice.

Furthermore, the journal advocates for authors to conduct in-depth analysis of strategies and execution in interactive marketing to identify and address potential challenges and propose innovative solutions. This includes research on data-driven marketing decisions, consumer behavior analysis, and personalized marketing methods. The journal expects these studies to provide an empirical basis to help organizations better understand and predict consumer responses, thereby formulating more effective market strategies.

互动营销研究杂志不仅为营销领域的学术界和实践界提供了一个交流创新思想和研究成果的平台，而且特别强调了互动营销的重要性，这是一个随着数字技术发展而日益增长的领域。期刊鼓励作者们探索互动营销的新领域，包括社交媒体营销、移动营销、在线广告以及客户关系管理等，这些都是当前营销实践中的关键组成部分。

此外，期刊还倡导作者们对互动营销的策略和执行进行深入分析，以识别和解决可能的挑战，提出创新的解决方案。这包括对数据驱动的营销决策、消费者行为分析以及个性化营销方法的研究。期刊期望这些研究能够提供实证基础，帮助组织更好地理解和预测消费者的反应，从而制定更有效的市场策略。

Journal Of Research In Interactive Marketing创刊于2007年，由Emerald出版商出版，收稿方向涵盖BUSINESS全领域，此刊是该细分领域中属于非常不错的SCI期刊，在行业细分领域中学术影响力较大，专业度认可很高，所以对原创文章要求创新性较高，如果您的文章质量很高，可以尝试。平均审稿速度 ，影响因子指数9.6，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。