Retail And Marketing Review

Journal Title：Retail And Marketing Review

Retail and Marketing Review is an academic journal dedicated to the fields of retail and marketing. Intended to provide a platform for scholars, practitioners, and related professionals in the retail and marketing fields to exchange and share research results, practical experience, and cutting-edge perspectives. It focuses on the analysis and exploration of various phenomena, trends, and marketing strategies in the retail industry, and holds an important position in the academic and practical applications of retail and marketing.

This magazine covers research on strategic planning, operational management, supply chain management, store layout and display of retail enterprises. For example, exploring how to optimize the supply chain to reduce costs, improve efficiency, and the impact of different store layouts and display methods on consumer purchasing behavior. In depth analysis of consumer behavior patterns, decision-making processes, preference changes, etc. in the retail environment. This includes studying consumers' reactions to different promotional activities, the formation mechanism of brand loyalty, and the differences in online and offline shopping behavior. Pay attention to the application and effectiveness evaluation of various marketing methods and strategies in the retail field. The specific practices of social media marketing, experiential marketing, relationship marketing, etc. in the retail industry, as well as how to develop effective pricing, promotion, and product mix strategies.

《零售与营销评论》是一本专注于零售和营销领域的学术期刊。旨在为零售和营销领域的学者、从业者以及相关专业人士提供一个交流和分享研究成果、实践经验及前沿观点的平台。它聚焦于零售行业的各种现象、趋势以及营销策略的分析与探讨，在零售与营销学术领域及实践应用中具有重要地位。

本杂志盖零售企业的战略规划、运营管理、供应链管理、店铺布局与陈列等方面的研究。例如，探讨如何通过优化供应链来降低成本、提高效率，以及不同的店铺布局和陈列方式对消费者购买行为的影响等。深入剖析消费者在零售环境中的行为模式、决策过程、偏好变化等。包括研究消费者对不同促销活动的反应、品牌忠诚度的形成机制，以及线上线下购物行为的差异等。关注各种营销手段和策略在零售领域的应用与效果评估。如社交媒体营销、体验营销、关系营销等在零售行业的具体实践，以及如何制定有效的定价、促销和产品组合策略。

Retail And Marketing Review收稿方向涵盖BUSINESS全领域，平均审稿速度 ，影响因子指数0.2，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。