Place Branding And Public Diplomacy

Journal Title：Place Branding And Public Diplomacy

Place Branding And Public Diplomacy is a pioneering journal and the first to focus on this rapidly growing field. Its scope and influence are global and impartial. Its main objective is to broaden the understanding of the nature, purpose, and benefits of local branding and public diplomacy, and to demonstrate how local branding and public diplomacy strategies can be implemented in practice. Local branding is the practice of applying brand strategy and other technologies and disciplines (some derived from business practices, while others are newly developed) to the economic, social, political, and cultural development of cities, regions, and countries. Public diplomacy is the process by which an international actor (usually but not exclusively a country) implements foreign policy by engaging with foreign audiences.

《地方品牌与公共外交》是一本开创性的期刊，也是第一本专注于这一快速增长领域的期刊。其范围和影响力是全球性的，且不偏不倚。其主要目标是拓宽对地方品牌和公共外交的性质、目的和好处的理解，并展示地方品牌和公共外交战略如何在实践中实施。地方品牌是将品牌战略和其他技术和学科（一些源自商业实践，另一些是新开发的）应用于城市、地区和国家的经济、社会、政治和文化发展的实践。公共外交是一个国际行为者（通常但不完全是一个国家）通过接触外国公众来实施外交政策的过程。

Place Branding And Public Diplomacy由Springer Nature出版商出版，收稿方向涵盖HOSPITALITY, LEISURE, SPORT & TOURISM全领域，平均审稿速度 ，影响因子指数1.9，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。