Journal Of Media Business Studies

Journal Title：Journal Of Media Business Studies

The Journal Of Media Business Studies is a multidisciplinary academic platform that focuses on the business and management aspects of the media industry. The journal not only promotes a deeper understanding of media business operations in academia, but also provides empirical research and theoretical insights for the practice community to help media professionals make informed decisions in a rapidly changing media environment. The goal is to serve as a bridge between academic research and media practice, providing scientific guidance and strategic thinking for the development of media businesses by publishing high-quality research on business model innovation, strategic planning, market dynamics analysis, consumer behavior research, competitive strategy, and digital transformation in the media industry.

The journal encourages the use of a variety of research methods, including quantitative analysis, qualitative research, case studies and comparative studies, to enrich the diversity of media business knowledge. The journal also pays special attention to the impact of emerging technologies on media businesses, such as artificial intelligence, big data analytics, social media and mobile technologies, and how these technologies are shaping the creation, distribution and consumption of media content.

《媒体商业研究杂志》是一个多学科交叉的学术平台，它专注于媒体产业的商业和管理层面。该期刊不仅促进了学术界对媒体业务运作的深入理解，而且为实践界提供了实证研究和理论洞见，帮助媒体专业人士在快速变化的媒体环境中做出明智的决策。目标是成为连接学术研究与媒体实践的桥梁，通过发表关于媒体行业商业模式创新、战略规划、市场动态分析、消费者行为研究、竞争策略、以及数字化转型等方面的高质量研究，为媒体业务的发展提供科学指导和战略思考。

杂志鼓励采用多种研究方法，包括定量分析、定性研究、案例研究和比较研究，以丰富媒体商业知识的多样性。期刊还特别关注新兴技术对媒体业务的冲击，如人工智能、大数据分析、社交媒体和移动技术等，以及这些技术如何塑造媒体内容的创作、分发和消费。

Journal Of Media Business Studies由Taylor & Francis出版商出版，收稿方向涵盖BUSINESS全领域，平均审稿速度 ，影响因子指数0.6，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。