Qme-quantitative Marketing And Economics

Journal Title：Qme-quantitative Marketing And Economics

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ

定量营销与经济学 (QME) 发表营销、经济学和统计学交叉领域的研究成果。我们重点关注使用定量方法解决与营销相关的重要应用问题。我们将营销广义定义为对企业、竞争对手和消费者之间界面的研究。这包括但不限于消费者偏好、消费者需求和决策、企业的战略互动、定价、促销、定位、产品设计/定位和渠道问题。我们采用各种研究方法，包括应用经济理论、计量经济学和统计方法。我们也鼓励使用一手、二手或实验数据进行实证研究。官方引用为：Quant Mark Econ

Qme-quantitative Marketing And Economics创刊于2003年，由Springer Nature出版商出版，收稿方向涵盖Multiple全领域，此期刊水平偏中等偏靠后，在所属细分领域中专业影响力一般，过审相对较易，如果您文章质量佳，选择此期刊，发表机率较高。平均审稿速度 ，影响因子指数1.3，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。