Social Marketing Quarterly

Journal Title：Social Marketing Quarterly

Social Marketing Quarterly is an academic journal dedicated to the field of social marketing, providing a platform for scholars, marketing experts, social activists, and policy makers to exchange and share information on social marketing theory, practice, case studies, and strategic innovation. Social marketing is a practice of applying business marketing principles and techniques to promote social change, healthy behavior, and public interest. Journal content typically includes original research papers, review articles, case studies, and reviews, covering a wide range of topics such as health promotion, environmental protection, public policy, non-profit organization marketing, market research on social issues, and evaluation and optimization of social marketing strategies.

The editorial team of the magazine is composed of experts in the field of social marketing, who are responsible for the editorial work of the journal, including article collection, peer review, and final publication. The journal adopts a strict peer review process to ensure that the published articles have high quality and academic value. As social marketing is an interdisciplinary field involving multiple disciplines such as marketing, sociology, psychology, public health, and behavioral science, the magazine provides readers with an opportunity to understand the complexity of social marketing from multiple perspectives. By reading and publishing articles in this journal, readers can learn about the latest research trends, theoretical developments, and practical cases in the field of social marketing.

《社会营销季刊》是一本专注于社会营销领域的学术期刊，它为学者、营销专家、社会活动家和政策制定者提供了一个交流和分享关于社会营销理论、实践、案例研究和策略创新的平台。社会营销是一种应用商业营销原则和技巧来促进社会变革、健康行为和公共利益的实践。期刊内容通常包括原创研究论文、综述文章、案例分析和评论，涵盖了广泛的主题，如健康促进、环境保护、公共政策、非营利组织营销、社会问题的市场调研、以及社会营销策略的评估和优化等。

杂志的编辑团队由社会营销领域的专家组成，他们负责期刊的编辑工作，包括文章的征集、同行评审以及最终的出版。期刊采用严格的同行评审流程，确保发表的文章具有高质量和学术价值。由于社会营销是一个跨学科的领域，涉及营销学、社会学、心理学、公共健康和行为科学等多个学科，杂志为读者提供了一个多角度理解社会营销复杂性的机会。通过阅读和发表在该期刊上的文章，读者可以了解社会营销领域的最新研究趋势、理论进展和实践案例。

Social Marketing Quarterly由SAGE出版商出版，收稿方向涵盖BUSINESS全领域，平均审稿速度 ，影响因子指数2.3，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。