Journal Of Research In Marketing And Entrepreneurship

Journal Title：Journal Of Research In Marketing And Entrepreneurship

The Journal Of Research In Marketing And Entrepreneurship publishes research that advances our knowledge of the development of marketing for entrepreneurship and small business. Although research on the relationship between marketing and entrepreneurship is relatively young, the topic has so far proven to be exciting and thought-provoking, and critical thinking has developed rapidly.

Journal content may include, but is not limited to: The size and structure of entrepreneurial enterprises, marketing methods for smes and micro-enterprises, intrapreneurship, the role of entrepreneurship in marketing, the role of marketing in entrepreneurship, how successful entrepreneurs market their products and services, the competencies required for successful entrepreneurs, the role of entrepreneurship in organizational development, the organizational life cycle, the impact of external help, support and personal contact networks Opportunities identification, the relationship between smes and large enterprises, strategic and management issues related to marketing, cultural and social perspectives of entrepreneurs, cross-cultural studies and work in developing countries, appropriate research methods.

《市场营销与创业研究杂志》办刊宗旨是发表能够增进我们对创业和小型企业市场营销发展知识的研究。尽管市场营销与创业之间的关系研究相对年轻，但迄今为止，该主题已被证明是激动人心且发人深省的，并且批判性思维已迅速发展。

期刊内容可能包括但不限于：创业企业的大小和结构、中小企业和微型企业的营销方法、企业内部创业、创业在市场营销中的角色、市场营销在创业中的角色、成功企业家如何营销其产品与服务、成功企业家所需的能力、创业在组织发展中的角色、组织生命周期、外部帮助、支持和个人联系网络的影响、机会识别、中小企业与大企业间的关系、与市场营销相关的战略和管理问题、企业家的文化和社会视角、跨文化研究和发展中国家的工作、适当的研究方法 。

Journal Of Research In Marketing And Entrepreneurship由Emerald出版商出版，收稿方向涵盖BUSINESS全领域，平均审稿速度 ，影响因子指数2，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。