Australasian Marketing Journal

Journal Title：Australasian Marketing Journal

The Australasian Marketing Journal mainly focuses on research in the field of marketing, including consumer behavior, market strategy, brand management, marketing communication, sales management, etc. It provides a platform for scholars, practitioners, and students to exchange and share research results. The purpose of the magazine's founding is to meet the needs of marketing research in Australia and New Zealand, and to provide a platform for local and international scholars to showcase and discuss marketing research results. The content of this magazine covers various aspects of marketing, including theoretical and empirical research. It encourages the use of various research methods, such as quantitative research, qualitative research, case studies, and experimental research. In addition, the magazine also focuses on marketing education and practice, as well as the application of marketing in businesses and society.

《澳洲营销杂志》主要关注市场营销领域的研究，包括消费者行为、市场战略、品牌管理、营销传播、销售管理等，它为学者、实践者和学生提供了一个交流和分享研究成果的平台。杂志的创刊目的是为了满足澳大利亚和新西兰地区在市场营销研究领域的需求，为本地和国际学者提供一个展示和讨论市场营销研究成果的平台。该杂志的内容涵盖了市场营销的各个方面，包括理论和实证研究。它鼓励采用多种研究方法，如定量研究、定性研究、案例研究和实验研究等。此外，该杂志还关注市场营销教育和实践，以及市场营销在企业和社会中的应用。

Australasian Marketing Journal由SAGE出版商出版，收稿方向涵盖BUSINESS全领域，平均审稿速度 ，影响因子指数4，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。