Qualitative Market Research

Journal Title：Qualitative Market Research

Qualitative Market Research is an authoritative journal dedicated to the field of qualitative market research, aiming to provide a platform for academia and industry to exchange, share, and discuss the results of qualitative market research. This magazine covers various aspects of qualitative research, including methodology, case studies, industry trends, consumer behavior, brand strategy, etc., providing readers with a comprehensive window to understand the development trends of qualitative market research. The content of the magazine is rich and diverse, including articles that delve into qualitative research theories and methods, as well as case studies that apply qualitative research in practice. These articles not only have high academic value, but also have strong practical guidance significance, and have high reference value for professionals and scholars engaged in market research. By reading this magazine, readers can gain a deeper understanding of various aspects of qualitative research, improve their professional competence, and provide strong support for market research work.

《定性市场研究》是一本专注于定性市场研究领域的权威期刊，旨在为学术界和业界提供一个交流、分享和讨论定性市场研究成果的平台。该杂志涵盖了定性研究的各个方面，包括方法论、案例研究、行业趋势、消费者行为、品牌策略等，为读者提供了一个全面了解定性市场研究发展动态的窗口。杂志的内容丰富多样，既有深入探讨定性研究理论和方法的文章，也有实际应用定性研究的案例分析。这些文章不仅具有很高的学术价值，还具有很强的实践指导意义，对于从事市场研究的专业人士和学者来说，具有很高的参考价值。通过阅读这本杂志，读者可以深入了解定性研究的各个方面，提高自己的专业素养，为市场研究工作提供有力的支持。

Qualitative Market Research由Emerald出版商出版，收稿方向涵盖BUSINESS全领域，平均审稿速度 ，影响因子指数1.6，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。