Journal Of Interactive Marketing

Journal Title：Journal Of Interactive Marketing

The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in interactive marketing.

《Journal Of Interactive Marketing》旨在确定与快速发展的互动营销领域相关的问题和框架思想，其中包括与个人客户的分析、定位和服务相关的在线和离线主题。杂志致力于发表前沿、高质量和原创的研究，展示互动营销各个方面的结果、方法、理论、概念、模型和应用。该杂志没有首选或不允许的方法，但对任何类型的概念严谨的方法都持开放态度。手稿应解决当前或新出现的管理问题，并有可能影响互动营销的实践和理论。

Journal Of Interactive Marketing创刊于1987年，由Elsevier出版商出版，收稿方向涵盖BUSINESS全领域，在行业领域中学术影响力很大，属于国际一流期刊，关注度和专业度非常高，所以对原创文章要求创新性很高，过审难度很高，如果您有志于一流期刊，建议关注此刊。平均审稿速度 ，影响因子指数6.8，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。