Journal Of Marketing Theory And Practice

Journal Title：Journal Of Marketing Theory And Practice

Journal of Marketing Theory and Practice is an academic journal dedicated to marketing theory and practice, aiming to provide a platform for scholars, practitioners, and students in the field of marketing to exchange and share the latest research results, perspectives, and experiences. Through high-quality research papers, case studies, literature reviews, and empirical analysis, this journal is committed to promoting the development of marketing theory and innovation in practice. The magazine covers various fields of marketing, including consumer behavior, brand management, market segmentation, product strategy, pricing strategy, promotion strategy, channel management, international marketing, online marketing, social marketing, etc. It not only focuses on theoretical research but also emphasizes practical applications. In addition, the magazine also focuses on marketing education and training, providing teaching resources and practical guidance for marketing professionals and students.

《市场营销理论与实践杂志》是一本专注于市场营销理论和实践的学术期刊，旨在为市场营销领域的学者、实践者和学生提供一个交流和分享最新研究成果、观点和经验的平台。通过高质量的研究论文、案例研究、文献综述和实证分析，该杂志致力于推动市场营销理论的发展和实践的创新。杂志涵盖了市场营销的各个领域，包括消费者行为、品牌管理、市场细分、产品策略、价格策略、促销策略、渠道管理、国际营销、网络营销、社会营销等，不仅关注理论研究，还重视实践应用。此外，杂志还关注市场营销教育和培训，为市场营销专业的教师和学生提供教学资源和实践指导。

Journal Of Marketing Theory And Practice由Taylor & Francis出版商出版，收稿方向涵盖BUSINESS全领域，平均审稿速度 ，影响因子指数4.4，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。