Psychology & Marketing

Journal Title：Psychology & Marketing

Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.

《心理学与营销》发表原创研究文章、评论和笔记，涉及心理学理论和技术在市场营销中的应用。作为一本跨学科期刊，鼓励大胆创新，注重贡献。致力于探索线上和线下营销现象，涵盖产品（商品和服务）、价格、促销（广告、宣传、公共关系和销售）、地点（渠道和分销）和政治（舆论、法律和道德）的整个范围，所有这些都围绕着消费者的个人和集体心理。杂志要求研究设计具有高标准的方法透明度。手稿本质上可能是概念性的或实证性的，以定量和/或定性分析为特征，并配有插图丰富的表格、图表和支持材料，以提高读者的可读性。杂志希望手稿能够呈现没有致命方法缺陷的研究，并且具有超越衡量自我报告行为意图的单一横断面研究的普遍性发现。

Psychology & Marketing创刊于1984年，由Wiley-Blackwell出版商出版，收稿方向涵盖Multiple全领域，此刊是该细分领域中属于非常不错的SCI期刊，在行业细分领域中学术影响力较大，专业度认可很高，所以对原创文章要求创新性较高，如果您的文章质量很高，可以尝试。平均审稿速度 ，影响因子指数8.9，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。