Journal Of Macromarketing

Journal Title：Journal Of Macromarketing

With the continuous development of marketing theory and practice, people gradually realize that marketing activities are not limited to the enterprise level, but also closely related to the overall society. Therefore, there is a need for a macro perspective to examine marketing activities, which is the original intention of the founding of the Macro Marketing Magazine. The research field of this magazine is extensive, covering multiple aspects of macro marketing, such as marketing and public policy, marketing and development, marketing and quality of life, as well as the history of marketing. These research contents not only enrich the theoretical system of marketing, but also provide useful guidance for practice.

随着市场营销理论和实践的不断发展，人们逐渐认识到市场营销活动不仅局限于企业层面，还与社会整体息息相关。因此，需要一种从宏观角度审视市场营销活动的视角，这就是《宏观市场营销杂志》创刊的初衷。该杂志的研究领域广泛，涵盖了宏观营销领域的多个方面，如营销和公共政策、营销和发展、营销和生活质量，以及营销的历史等。这些研究内容不仅丰富了市场营销的理论体系，也为实践提供了有益的指导。

Journal Of Macromarketing创刊于1981年，由SAGE出版商出版，收稿方向涵盖BUSINESS全领域，此期刊水平偏中等偏靠后，在所属细分领域中专业影响力一般，过审相对较易，如果您文章质量佳，选择此期刊，发表机率较高。平均审稿速度 ，影响因子指数3.7，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。