International Journal Of Advertising

Journal Title：International Journal Of Advertising

The International Journal of Advertising is an academic journal dedicated to research in the field of advertising, providing a platform for experts and scholars in the advertising industry to publish high-quality research results. This magazine covers multiple fields such as advertising media, direct sales, promotion, sponsorship, public relations, and integrated marketing, dedicated to exploring various aspects of the advertising industry and its impact on consumer behavior, brand management, and social culture.

The magazine background is closely related to the rapid development of Internet technology. The prosperity of the Internet advertising industry provides a rich research scene for advertising research, and also promotes the in-depth and rich research at home and abroad. With the diversified development of social media, short and long videos, and e-commerce, Internet advertising continues to explore business boundaries, and the media industry and consumer behavior have changed under the impetus of new technologies.

《国际广告学刊杂志》（International Journal of Advertising）是一份专注于广告领域研究的学术期刊，它为广告学界的专家学者提供了一个发表高质量研究成果的平台。该杂志涵盖了广告媒介、直销、促销、赞助、公共关系、整合营销等多个领域，致力于探索广告行业的各个方面及其对消费者行为、品牌管理和社会文化的影响。

杂志背景与互联网技术的快速发展紧密相关，互联网广告行业的繁荣发展为广告研究提供了丰富的研究场景，同时也推动了国内外研究的深入和丰富度。随着社交媒体、长短视频、电子商务的多样化发展，互联网广告不断探索业务边界，媒体行业和消费者行为都在新技术的推动下发生改变 。

International Journal Of Advertising创刊于1982年，由Taylor & Francis出版商出版，收稿方向涵盖Multiple全领域，此刊是中等级别的SCI期刊，所以过审相对来讲不是特别难，但是该刊专业认可度不错，仍然是一本值得选择的SCI期刊 。平均审稿速度 ，影响因子指数5.3，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。