Marketing Intelligence & Planning

Journal Title：Marketing Intelligence & Planning

At a time when some journals are losing their relevance to industry and practical requirements, MIP successfully offers a bridge between academic and practitioner thinking, while retaining a high level of scientific rigour.By analysing the relationship between the planning and implementation stages, the journal offers practical advantages to marketers aiming to sharpen their skills and give new impetus to marketing campaigns. Both academics and practitioners will gain from the wide perspectives on all stages of the marketing process.

当一些期刊正在失去它们与行业和实际需求的相关性时，MIP成功地提供了学术思维和从业者思维之间的桥梁，同时保持了高水平的科学严谨性。通过分析计划和实施阶段之间的关系，该杂志为市场营销人员提供了实际的优势，旨在提高他们的技能，并为市场营销活动提供新的动力。学者和从业者都将从营销过程的各个阶段获得广泛的视角。

Marketing Intelligence & Planning创刊于1983年，由Emerald出版商出版，收稿方向涵盖BUSINESS全领域，此刊是中等级别的SCI期刊，所以过审相对来讲不是特别难，但是该刊专业认可度不错，仍然是一本值得选择的SCI期刊 。平均审稿速度 ，影响因子指数3.6，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。