Journal Of Marketing Research

Journal Title：Journal Of Marketing Research

The Journal of Marketing Research mainly focuses on research in the field of marketing, including consumer behavior, market strategy, advertising, sales, pricing, and other aspects. It provides a platform for scholars, researchers, educators, and practitioners worldwide to exchange the latest research findings and perspectives. Its articles cover various types such as theoretical exploration, empirical research, and case analysis, including both qualitative and quantitative research. These studies not only have a profound impact on academic research in the field of marketing, but also provide valuable references for businesses and policy makers, making them an indispensable and important academic resource in the field of marketing.

《市场营销研究杂志》主要关注市场营销领域的研究，包括消费者行为、市场策略、广告、销售、定价等方面。它为全球范围内的学者、研究人员、教育工作者和实践者提供了一个交流最新研究成果和观点的平台。它的文章涵盖了理论探讨、实证研究、案例分析等多种类型，既有定性研究，也有定量研究。这些研究不仅对市场营销领域的学术研究产生深远影响，也为企业和政策制定者提供了有价值的参考，是市场营销领域不可或缺的重要学术资源。

Journal Of Marketing Research创刊于1964年，由American Marketing Association出版商出版，收稿方向涵盖BUSINESS全领域，在行业领域中学术影响力很大，属于国际一流期刊，关注度和专业度非常高，所以对原创文章要求创新性很高，过审难度很高，如果您有志于一流期刊，建议关注此刊。平均审稿速度 ，影响因子指数5.1，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。