Journal Of Advertising Research

Journal Title：Journal Of Advertising Research

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by WARC for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice.The magazine also regularly publishes research reports and data, such as advertising expenditure forecasts, consumer behavior surveys, etc., providing valuable reference information for industry professionals. As a highly specialized, informative, and practical magazine, it is a rare read for professionals engaged in advertising and market research.

《广告研究杂志》（JAR）的使命是作为研究机构，以及为包括媒体、研究、广告和传播在内的所有营销领域的专业人士提供的开发工具。JAR由WARC为ARF发布，为分享发现、应用、新技术和方法以及解决方案提供了一个论坛。其主要受众是学者，以及各级实践的从业者。该杂志还定期发布一些研究报告和数据，如广告支出预测、消费者行为调查等，为业内人士提供了宝贵的参考信息。作为一本专业性强、内容丰富、实用性高的杂志，对于从事广告和市场研究的专业人士来说，是一本不可多得的读物。

Journal Of Advertising Research创刊于1960年，由The Advertising Research Foundation出版商出版，收稿方向涵盖Multiple全领域，此期刊水平偏中等偏靠后，在所属细分领域中专业影响力一般，过审相对较易，如果您文章质量佳，选择此期刊，发表机率较高。平均审稿速度 ，影响因子指数2.1，该期刊近期没有被列入国际期刊预警名单，广大学者值得一试。